Tactile perception is the main way for the little child to explore the world, therefore in our busy books we use 14 different materials to provide a whole variety of textures and tactile experiences for the little ones. This includes felt, velour, cotton, eco-leather, wood, plastic suede, food grade silicon.

Our books include a variety of details that could be bent, pulled, tousled and squeezed. Through these activities little ones develop their fine motor skills (including pincer and tweezer grip). It is essential for speech development (finger nerve endings are connected with the speech center of the brain) as well as for further brain development at a later stage.

All objects around the child shape his sense of taste, especially the ones he plays the most with. That is the main reason why we put so much emphasis on the design: our artists work around 2-3 months on each of the products to ensure we provide the very best.
We don’t try to fit the trends, as well as you won’t find unnecessary details or riot of colours in our products, but we do work thoroughly on design of each and every detail.

During the first six months of the child's life, eyebulb and brain areas responsible for visual information processing are actively formed. Illustrations in our books take into account the special aspects of the newborns’ eyesight, improving its sharpness, contrast sensation and field of vision. That’s why the black and white colours are so often used in books for the youngest of children.

At first, the child spends a few minutes with the book, and this time gradually increases to 15-25 minutes in one sitting. This represents a challenging exercise aimed at training the child's ability to focus. Toy elements are suitable for children aged 0-5, and are self-explanatory and user-friendly, so the child likes spending time with the book, be it with parents or elder siblings.

Our books rattle, squeal, flap wings and wag tails. Positive emotions while playing with the toy book, as well as the habit to listen to mum and dad's stories and to leaf through the pages, will prepare the child for reading aloud together, and later on for reading on one’s own — and with pleasure.

Playing with the book characters lays the groundwork for developing imagination later. The names of the objects, their shapes and colours, all read aloud by the parents, help develop logic and abstract thinking. A common activity with an adult, exciting for both participants, aids emotional intellect development. At an older age, this effect can be heightened through replaying the day’s events, which spurred complicated emotions in the child, with the help of the book characters.